1. Introduction

The Website www.macautoadesivi.com uses cookies and similar technologies for various purposes including those to ensure the proper functioning of procedures and improve the experience of using online applications. In particular, all purposes that will be pursued by the above-mentioned company through the use of these tools will be defined in detail in this document.

In this regard, according to the art. 13 and 122 of Legislative Decree n. 196/2003 and of the EU Regulation no. 2016/679 (the so-called “Privacy Code”) as well as the Provision of the Privacy Guarantor of 8th May 2014 (web document No. 3118884), Mac Autoadesivi Srl, data controller, provides users of the website www.macautoadesivi.com with detailed information on the use of cookies (and similar technologies) and how to use and manage them.

2. Definition and types of cookies

2.1. What cookies are?
By using the clear definition given by the Italian Data Protection Authority, “Cookies are small files of letters and numbers that the websites visited by the user transfer to the latter’s terminal (usually to the browser), where they are stored before being sent back to the same sites at the next visit of the same user”.
While browsing, the user can receive on his terminal (computer, tablet, smartphone) not only cookies that are sent from the website they are visiting but can also receive them from different websites or web servers (so-called “third parties”).
As a matter of fact, some elements on the visited web page (i.e. pictures, maps, sounds, links, etc.) are installed by a different subject than the owner of the displayed website.
There is usually a large number of cookies in the user’s browser and sometimes they have a very high level of temporal persistence.
They may be used for various purposes: from purely technical reasons (for example to allow easier and flowing navigation) you can get, through their use, to perform real profiling activities (whose aim is to define trends, tastes or behaviour patterns referred to a certain subject in order to make the advertising messages more effective).

2.2. Which are the types of cookies?
In general, cookies can be divided into two large macro categories: a) “technical” cookies; b) “Profiling” cookies.

a) Technical Cookies
These cookies are used for the sole purpose of “transmitting information on an electronic communications network, or as a strictly necessary measure for the provider of an information company service explicitly requested by the subscriber or user to provide the service “(see Article 122, clause 1 of the Privacy Code).
In other words, these tools make navigation possible or they provide a service requested by the user.
Without them, indeed, some operations, could not be done at all within the website, or would be more difficult (and sometimes less safe). For example, think about those cookies, in a home banking website, which allow you to keep the user’s identification within a session, thus avoiding the need to continuously re-enter users’ data (also improving the security profile).
A further feature of this type of cookie is that they are not used for other purposes except for those indicated, and are normally installed by the owner (or the operator of the website).
According to their function, the Privacy Authority proposed the following subdivision:
I. Browsing cookies: They ensure the normal navigation or use of the website (i.e. those that allow to purchase or authenticate to log in restricted areas);
II. Analytical cookies: They are similar to technical cookies when used directly by the owner of the website to collect information, in aggregate form, on the number of users and how they visit the website;
III. Functionality cookies: They allow the user to navigate according to a series of selected criteria (for example the language, the products selected to be purchased) in order to improve the service provided.


b) Profiling cookies
The purpose of these cookies is to create profiles related to the user and are used in order to send advertising messages aligned with the preferences expressed by the user in the context of surfing the net.
Those tools, as they are intrusive towards the private sphere of the user, they require the (informed) consent of the user to be installed on his terminal.

c) Cookie Owners and Third Party Cookies
A further differentiation is proposed with regards to the different subject which installs cookies on the user’s terminal.
Visiting a web page, indeed, it is possible to receive cookies both from the operator of the visited website (in this case we will talk about “Owners’” cookies or Editor’s cookies) and from websites managed by other organizations (so-called “Third Parties”). An example of the latter category is the Google Analytics service.
Finally, it should be noted that the classification between technical and profiling cookies can also be applied to third-party cookies.
Depending on the purposes these third-party cookies will be used for, we will talk about “Third Party Technical Cookies” or “Third Party Profiling Cookies”.

2.3. Cookies and request for express consent
. According to the Italian law, in order to use cookies it is not always required an express consent from the user. With regards to technical cookies this is not necessary, whereas the request for this consent is compulsory in case of profiling cookies.

3. Type of cookies used by the website

The individual cookies which are present on the website www.macautoadesivi.com have been listed here below, with an analytical description of the features and purposes of their installation.
Type of Cookie Name of the Cookie Purpose Duration Source of belonging of the cookies Cases of use

Tipologia di Cookie Nome del Cookie Scopo Durata Fonte di appartenenza dei cookie Casi in cui viene utilizzato
Analytics Cookies _ga Used to distinguish users. 2 years Google Analytics - .google.com all pages
Analytics Cookies __gat Used to throttle request rate. 10 minutes Google Analytics - .google.com all pages
Analytics Cookies __utmt Used to throttle request rate. 10 minutes Google Analytics - .google.com all pages
Analytics Cookies __utma Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. 2 years from set/update Google Analytics - .google.com all pages
Analytics Cookies __utmb Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics. 30 mins from set/update Google Analytics - .google.com all pages
Analytics Cookies __utmc Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit. End of browser session Google Analytics - .google.com all pages
Analytics Cookies __utmz Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. 6 months from set/update Google Analytics - .google.com all pages
Preference Cookies NID These cookies are used by Google to store preferences and user information each time they visit web pages containing geographical maps of Google Maps. These cookies contain sufficient information to allow tracking. 6 months .google.com Google Maps - contact page

In order to make the comprehension of this table easier, the features of the installed cookies are explained in a simpler (and discursive) way:

Google Analytics
The following website www.macautoadesivi.com includes some cookies sent by Google Analytics.

The latter is a web traffic analysis service provided by Google, Inc., which uses cookies to collect and analyse information on the use of the website www.macautoadesivi.com, to prepare reports and to share them with other services developed by Google Inc itself.

Nevertheless, Google Inc. allows Internet website managers to request anonymity of users’ IP addresses. Actually, this is made possible through a technical tool which is available for the managers of the website and can be activated on their website.

In this way the websites owners which use Google Analytics have the possibility, to set the program to partially use the IP address.

Please refer to the following links for more information and details:

https://developers.google.com/analytics/devguides/collection/analyticsjs/field-reference#anonymizeIp https://support.google.com/analytics/answer/6004245?hl=en

Mac Autoadesivi S.r.l. has required Google Inc to anonymise IP addresses and has acted to prevent Google from “crossing” Google Analytics information with other data in its possession.
For further information on this topic, please refer to the following link:

In the end, please note that the user can selectively deactivate the action of Google Analytics by installing the opt-out component released by Google on one’s browser.
To disable Google Analytics function, please refer to the following link: https://tools.google.com/dlpage/gaoptout

Widget Google Maps
The website www.macautoadesivi.com includes some cookies sent by Google Maps.
This is a service provided by the company Google, Inc. which allows site managers to display content on their web pages (in this specific case maps) hosted on the Google Maps platform.
For more detailed information on the use of such data, please read the Google privacy policy at the following address: http://www.google.com/policies/technologies/cookies/

4. Processing methods

The information obtained from the company MAC Autoadesivi S.r.l. through cookies are not used for purposes other than those described in point 3. For any further information on personal data processing, please refer to the Privacy Information section on the website www.macautoadesivi.com.

5. Consent procedure

The user agrees with the acceptance of cookies with the following methods:

1) By clicking on the “I accept cookies” button on the information banner shown when first visiting the website www.macautoadesivi.com;
2) By closing the information banner shown when first visiting the website www.macautoadesivi.com;
3) By keeping browsing the web page (clicking on any element of the site);
4) By scrolling the page

6. Cookies Management

The User has the right to decide whether or not to express his consent to the installation of cookies on his terminal. As a matter of fact, through the settings of your browser it is possible to totally or selectively disable both owner’s and third-party’s cookies.
It is recommended to pay particular attention when disabling cookies. Indeed, this action can have different consequences depending on the type of cookie.
While the non-acceptance / deactivation of third-party’s cookies does not actually affect the browsing of the website www.macautoadesivi.com, the same operation towards technical cookies could affect the functionality / browsing, instead.
Each browser has different procedures in the management settings to deactivate the cookies. In order to facilitate the user, please refer to the specific instructions of the most common browsers through the following links.

Microsoft Windows Explorer
Different settings are identified on the basis of the version installed on the terminal:
Version 8: http://windows.microsoft.com/it-it/internet-explorer/delete-manage-cookies#ie=ie-8
Version 9: http://windows.microsoft.com/it-it/internet-explorer/delete-manage-cookies#ie=ie-9?
Version 10: http://windows.microsoft.com/it-it/internet-explorer/delete-manage-cookies#ie=ie-10
?Version 10 on Windows 7: http://windows.microsoft.com/it-it/internet-explorer/delete-manage-cookies#ie=ie-10-win-7
Version 11 on Windows 7: http://windows.microsoft.com/it-it/internet-explorer/delete-manage-cookies#ie=ie-11-win-7
Version 11: http://windows.microsoft.com/it-it/internet-explorer/delete-manage-cookies#ie=ie-11

Google Chromehttps://support.google.com/chrome/answer/95647?hl=en

Mozilla Firefox ?https://support.mozilla.org/it/kb/Gestione%20dei%20cookie

Here below we identify different ways depending on the version installed on one’s own terminal: Safari 6/7 (Maveriks):
Safari 8 (Yosemite): https://support.apple.com/kb/PH19214?locale=it_IT&viewlocale=en_EN


7. Data Controller

Data Controller is the Company:
Mac Autoadesivi S.r.l., via Provinciale Limitese 50-52-54, CAP 50050 Capraia e Limite (FI)
Vat Number.: 04516940485
E- Mail: sales@fralexmac.it

8. Legal Notes

According to the art. 122, second clause, of the Legislative Decree no. n. 196/2003 and the EU Regulation no. 2016/679 and in compliance with the provision of the Privacy Guarantor of 8th May 2014 [web doc: 3118884] published in the Gazzetta Ufficiale on 3rd June 2014, this web page is visible, through its proper link, at the bottom of each page of the website www.macautoadesivi.com.

Please note that any installation of cookies (or similar technologies), operated by third parties through the services used on the website www.macautoadesivi.com cannot be controlled by the company Mac Autoadesivi S.r.l.
Therefore, it must be considered that any specific reference to cookies (or counterparts) of third parties are purely indicative, and the user is strongly recommended to read the privacy policy and / or the cookie policy of third-party services, as listed in this document with specific reference to the links indicated.
Please mind that the indication of the links to the websites in this text may be subject to modification over time by the third-party companies to which they are referred. Therefore, a careful reading is always recommended.

For any request for clarification and / or in-depth analysis, we suggest the User to contact the Owner at the above-mentioned addresses.

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