COOKIE POLICY
- Foreword
The Website www.fralexmac.it uses cookies and similar technologies with various purposes including those of ensuring the proper functioning of procedures and improving the user experience of online applications. In particular, all the purposes that will be pursued, by the aforementioned company, through the use of such tools will be defined in detail in this document.
In this regard, in accordance with the provisions of Articles 13 and 122 of Legislative Decree No. 196/2003 and EU Regulation No. 2016/679 (the so-called "Privacy Code") as well as the Provision of the Privacy Guarantor of 8 May 2014 (web doc. No. 3118884), Mac Autoadesivi S.r.l., the data controller, provides users of the site with www.fralexmac.it details of both the use of cookies (and similar technologies) and how they are used and managed.
- Definition and types of cookies
2.1. What are cookies?
Using the clear definition given by the Privacy Authority, 'cookies are small text strings that sites visited by the user send to the user's terminal (usually to the browser), where they are stored and then retransmitted to the same sites the next time the same user visits'.
The user, in the course of browsing, may receive on his/her terminal (computer, tablet, smartphone) not only cookies that are sent by the website he/she is visiting but may also receive them from different websites or web servers (so-called 'third parties'). In fact, some elements present on the web page being viewed (e.g. images, maps, sounds, links, etc.) are installed by a party other than the owner of the website being viewed.
Cookies are usually present in very large numbers in the user's browser and sometimes take on a very high level of temporal persistence.
The purposes for which they are used may be the most varied: from purely technical motivations (e.g. to allow easier and smoother navigation), one may arrive, through their use, at real profiling activities (i.e. aimed at defining trends, tastes or patterns of behaviour referable to a certain subject in order to make advertising messages addressed to him/her more effective).
2.2. What are the types of cookies?
Generally speaking, cookies can be divided into two broad categories: a) 'Technical' cookies; b) 'Profiling' cookies.
a) Technical Cookies
These are those cookies that are used for the sole purpose of "carrying out transmission of a communication over an electronic communications network, or to the extent strictly necessary for the provider of an information society service explicitly requested by the subscriber or user to provide the service" (cf. Art. 122, para. 1, Privacy Code).
In other words, these tools serve to make navigation possible or to provide a service requested by the user.
Without them, in fact, some operations would either not be performed at all within the site, or would be more complex (and sometimes less secure). One thinks, for instance, of those cookies, in a home banking site, that make it possible to keep the user's identification within a session, thus avoiding the need to continually re-enter one's data (which also has an impact on the security profile).
A further characteristic of this type of cookie is that they are not used for any purpose other than those indicated, and are normally installed by the owner (or operator of the website).
On the basis of their functions, the Garante della Privacy has proposed the following subdivision:
I. Navigation cookies: They ensure normal navigation or use of the website (e.g. those enabling a purchase to be made or authentication to access restricted areas);
II. Cookie Analytics: These are assimilated to technical cookies where they are used directly by the site operator to collect information, in aggregate form, on the number of users and how they visit the site;
III. Functionality CookiesThey allow the user to navigate according to a set of selected criteria (e.g. language, products selected for purchase) in order to improve the service rendered to the user.
b) Profiling cookies
These are cookies designed to create profiles of the user and are used to send advertising messages in line with the user's preferences when surfing the web.
Such tools, by virtue of their particular invasiveness of the user's private sphere, require the (informed) consent of the user to be installed on his terminal.
c) Proprietary Cookies and Third Party Cookies
A further differentiation is proposed with reference to the different entity that installs cookies on the user's terminal.
By visiting a web page, in fact, it is possible to receive cookies both from the operator of the site visited (in this case we will speak of 'Own' or Publisher cookies) and from sites managed by other organisations (so-called 'Third Parties'). An example of the latter category is the Google Analytics service.
Finally, please note that the classification between technical and profiling cookies can also be applied to third-party cookies.
Depending on the purposes for which these third-party cookies will be used, they will be referred to as 'Third-Party Technical Cookies' or 'Third-Party Profiling Cookies'.
2.3. Cookies and requesting express consent
Under current Italian law, express consent of the user is not always required for the use of cookies. While it is not necessary for so-called technical cookies, such consent is required in the case of profiling cookies.
- Types of cookies used by the site
The individual cookies on the site are identified below www.fralexmac.it describing analytically the characteristics and purpose of their installation.
| Type of cookie | Cookie Name | Purpose | Duration | Source of Cookies | Cases in which it is used |
|---|---|---|---|---|---|
| Analytical cookies | _ga | It is part of the Google Analytics tracking and analysis service. It is used to distinguish users. | 2 years after creation or update | Google Analytics - .google.com | All site pages |
| Analytical cookies | __gat | It is part of the Google Analytics analysis and monitoring service. It is used to block the number of requests for analysis scripts so that user visits are considered unique. | 10 minutes | Google Analytics - .google.com | All site pages |
| Analytical cookies | __utmt | Used to accelerate the rate of demand | 10 minutes | Google Analytics - .google.com | All site pages |
| Analytical cookies | __utma | Used to distinguish users and sessions. This cookie is created during the execution of the javascript library and there is no __utma cookie. The cookie is updated each time data is sent to Google Analytics. | 2 years | Google Analytics - .google.com | All site pages |
| Analytical cookies | __utmb | Used to determine new sessions/visits. This cookie is created during the execution of the javascript library and there is no __utmb cookie. The cookie updates each time data is sent to Google Analytics. | 30 minutes from creation or update | Google Analytics - .google.com | All site pages |
| Analytical cookies | __utmc | Not used in ga.js. Set/set for interoperability with urchin.js. Historically, this cookie operates/operates in conjunction with the __umtb cookies to determine if the user is in a new session. | Until the end of the browser session | Google Analytics - .google.com | All site pages |
| Analytical cookies | __utmz | It stores the traffic or campaign/promotion that explains how users reach the site. The cookie is created when the javascript library is executed and is updated each time data is sent to Google Analytics. | 6 months | Google Analytics - .google.com | All site pages |
| Analytical cookies | __utmv | It is used to store visitor-level customisable variable data. This cookie is created when a programmer uses the _setCustomVar method with a visitor-level customisable variable. This cookie is updated each time data is sent to Google Analytics. | 2 years after creation or update | Google Analytics - .google.com | All site pages |
| Technical cookies | PHPSESSID | This cookie is native to the PHP language and allows websites to store user session status data. It is used to establish a user session and to pass status information through a temporary cookie, commonly known as a session cookie. | Until the browser is closed | PHP - Site Server | All site pages |
| Technical cookies | cookie_notice_accepted | It stores the user's acceptance of the use of cookies. | 1 year | www.fralexmac.it | Main site page |
| Third-party cookies | _fbp | Used by Facebook to provide a range of advertising products such as real-time offers from third-party advertisers. | 3 months | Facebook - .facebook.com | Integration with Facebook Pixel on all pages of the site |
- Managing Cookies
Users can decide whether or not to accept cookies by using their browser settings. However, by disabling technical cookies, the site may not function properly.
Below is some information on how to manage cookies in the main browsers:
- Google Chrome: Managing Cookies in Chrome
- Mozilla Firefox: Managing Cookies in Firefox
- Microsoft Edge: Managing cookies in Edge
- Safari: Cookie Management in Safari
Users can also manage their tracking preferences online via the Your Online Choices (https://www.youronlinechoices.com/it/) which provides an overview of the main behavioural advertising tools and the possibility of disabling them.
- Changes to the Cookie Policy
Mac Autoadesivi S.r.l. reserves the right to make changes to this Cookie Policy. Users are invited to consult this page periodically to keep up to date with any changes.
6. Managing Cookies
Users are free to decide whether or not to give their consent to the installation of cookies on their terminal equipment. It is in fact possible to deactivate both proprietary and third-party cookies completely or selectively through the settings of your browser.
Particular care must be taken when disabling cookies, as this may have different consequences depending on the type of cookies disabled.
The deactivation of technical cookies could jeopardise the proper functioning of the site, whereas deactivating the third-party cookies does not affect navigation on the site www.macautoadesivi.it.
Each browser has different procedures for managing cookie settings. Below are links to specific instructions for the most common browsers:
- Microsoft Edge: Managing cookies in Edge
- Google Chrome: Managing Cookies in Chrome
- Mozilla Firefox: Managing Cookies in Firefox
- Apple Safari: Managing Cookies in Safari
- Opera: Managing Cookies in Opera
7. Data controller
The controller of the data relating to the use of cookies is the company:
Mac Autoadesivi S.r.l.
Via Provinciale Limitese 50-52-54,
Postal code 50050 Capraia e Limite (FI)
P. VAT: 04516940485
E-mail: info@fralexmac.it
8. Legal notes
In accordance with the provisions of Article 122, second paragraph, of Legislative Decree No. 196/2003, of EU Regulation No. 2016/679 and in compliance with the provision of the Privacy Guarantor of 8 May 2014 [web doc.: 3118884], this webpage is accessible via a special link at the bottom of each page of the website www.macautoadesivi.it.
Please note that the installation of cookies (or similar technologies) by third parties through the services used on the site www.macautoadesivi.it cannot be controlled by the company Mac Autoadesivi S.r.l.
Any specific reference to third-party cookies (or similar tools) is purely indicative, and the user is strongly advised to consult the privacy policy and/or the cookie policy of the third-party services mentioned herein.
Finally, please note that the links to websites in this document may change over time. Regular verification is therefore recommended.
For any request for clarification or additional information, the user is invited to contact the data controller at the above-mentioned contact details.
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